Rootine

Rootine is convenient and 100% personalized. Here is how it works:

Choose your tests. Options include an at-home DNA test, at-home blood test, and/or the ability to upload data from tests you've already completed (i.e. 23andMe, 

 or a blood test from a physician or lab outside of Rootine).

Learn about your body by viewing your test results in your Rootine dashboard.

Get your personalized nutrition. We combine your DNA data, blood testing, and lifestyle factors (like diet) to custom-make your daily packs. All shipping (including the tests) is free.
Not ready to commit yet? Take our free Lifestyle Quiz to see initial results and gain access to your Rootine dashboard.

Choose your tests. Learn about your body. Get your personalized nutrition.

How does it work? 

Mass-market vitamins are designed with a “one-size fits-all” approach, which has consistently failed in the past. These generic multivitamins do not take into account any of our inherent biological differences, which directly influence our nutrient needs. Your genetics matter. Your blood status matters. Your lifestyle habits matter.

In fact, our research shows that, on average, if you take 20 different vitamins and minerals (i.e. a standard generic multivitamin):

Differences in lifestyles, current nutrient blood levels, and genetics (your DNA) all play a role in the types and dosages of vitamins and supplements that will work best for YOUR unique body. We take this all into account when analyzing your data and creating a truly personalized multivitamin.

Mass-market vitamins are designed with a “one-size fits-all” approach. We create a truly personalized multivitamin.

Why do I need Personalized Vitamins

Each point of data provides valuable information about your nutrient needs. When used in combination, they also provide context to the other data points and result in a comprehensive picture about what is going on inside of your body.

Each point of data provides valuable information and result in a comprehensive picture of your body.

Why DNA, Blood, and Lifestyle Data?

The differences are dramatic. We are the industry leader because we use more data to customize, our approach is fully science-backed, and our microbead delivery system provides precise dosing and optimal absorption.

: Most other companies solely use a lifestyle quiz to select pre-made, single-nutrient pills to go into your daily pack. While better than the mass-market “one-size-fits-all” approach, it is not enough. This method lacks important data and dosing precision. Without contact from DNA and/or blood data, lifestyle data can provide misleading information about your true nutrient needs. These brands are also stuck to static nutrient doses. If their lifestyle quiz identifies that you need a nutrient, you get the same dose that everyone else receives,. This may not be the precise amount that you need.

: More data equals more precision. To create a complete picture of your nutrient needs, we analyze your DNA, current blood nutrient status, and lifestyle data. Each data point is incredibly valuable on its own and even more useful when used to provide context to the other data points. We calculate and provide the exact dosage (down to the microgram) for each vitamin and mineral in your pack, by adding single microbeads at a time.

Most other companies solely use a lifestyle quiz. We use your DNA, current blood nutrient status, and lifestyle data.

How Rootine Works

How does it work?

Why do I need Personalized Vitamins

Why DNA, Blood, and Lifestyle Data?

Other Brands vs. Rootine